New Arrivals

Lion Cat T-shirt

Lion Cat ” is the result of an important collaboration between our  Creative and Artistic Director (Joe Oxford) and the Spanish graphic artist Maia Corte. The purpose was to create something of absolute beauty, an irresistible work. Once the goal of the collaboration established this artistic couple began to work for this wonderful result obtained. A unique illustration in which are perfectly combined the two elements characteristic of the logo of the brand Rockoel: “ Lyo ”(the lion) e ” Rock ” (the hex).

Black Diamond Sweatshirt

Hey you
Yeah you
Let me tell you this
You are someone’s reason to smile
Because you are beautiful
Because you are talented
Because you are special
Now that I told you this
You have something on which to build your self esteem.

Unconventional Luxury

” Considering the fact that I’m from a very poor family, and now, after years of sacrifices, I live a fairly wealthy life, it’s hard for me to think I need a luxury accessories that add me some values; in case the contrary, that is my being, my story, that makes important what I dress. ” Read the nrest of the brand story here